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Events · 2023

Terre Brûlée

An immersive launch event staged on scorched earth — raw materials, controlled fire and a single horizon line.

About the project

Terre Brûlée was a one-night brand activation built around the idea of beginning again. We designed the entire site — entrance, pathway, central installation and after-space — from raw, weathered materials that interacted with the desert light.

Guests moved through the work as a narrative, not a layout. The brand never appeared on a sign; it appeared in the air.

Credits

Client: Atelier Brûlée
Year: 2023
Category: Events
Role: Spatial Design & Art Direction
Location: Almería, Spain
Format: Brand activation

Services

— Spatial Design
— Art Direction
— Installation
— Material Research
— Event Production Design

Terre Brûlée — site overview

Central installation

Detail of material

Guests moving through

Night atmosphere

After-space

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